BYD Pioneers DTS Multi-Channel Audio Technology in Automobiles

A Leap in Automotive Audio Technology

DTS Neural Surround technology facilitates a seamless transition between stereo and surround sound, enhancing the auditory experience through advanced capture, editing, management, and transfer
techniques. This technology, combined with DTS digital surround sound, ensures high-quality audio with superior frequency response and dynamic range, delivering a robust and immersive sound experience.

The Partnership Announcement

During the 2012 Beijing International Auto Expo, DTS, Inc. (NASDAQ: DTSI), a global leader in high-definition audio technology, announced its partnership with BYD Company. This collaboration aims to integrate DTS Neural Surround Sound technology and DTS digital surround sound technology into BYD’s upcoming models in the Chinese market. This integration positions BYD as the first Chinese automobile manufacturer to adopt such advanced audio technology, enhancing the in-car entertainment experience for its customers.
BYD’s Commitment to Superior User Experience

Wang Chuanfu, President of BYD Co., Ltd., emphasized the company’s dedication to providing the best user experience. He stated, “BYD has always been committed to offering the best user experience, and our collaboration with DTS is a testament to this commitment. With DTS technology, our vehicles will provide an unparalleled audio experience, akin to a high-definition 5.1 surround sound system in a theater.”
Enhancing FM Radio Experience

In addition to integrating DTS technology into its vehicles, BYD is also working closely with FM radio stations. Through DTS Neural technology, DTS 5.1 surround sound can be transmitted and played back via FM radio, allowing BYD vehicles to receive and play multi-channel broadcast programs. This